WE MAKE

FOOD BETTER.

YOUR BRAND’S PURPOSE MATTERS.

Your brand’s roots, heritage and reason for being matter to today’s foodservice operator more than ever before. Having a meaningful, aspirational and relevant purpose helps operators understand that you’re connected to their evolved consumer customers — who are among the most educated and enlightened customers the world has ever seen. We're here to help.

FOODSERVICE-EXCLUSIVE, MARKET-CENTERED.

ScottAdv is a full-service brand and creative strategy agency exclusively serving food, beverage and food equipment manufacturers. Areas of expertise include brand purpose and positioning, insights and discovery (segment, channel and market), media strategy and planning, content marketing and management, and sales activation and execution.

  • RESEARCH & INSIGHTS

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    Simplifying mountains of data into actionable business propositions is anything but simple. We partner with our clients from the initiation of proprietary research studies to the end of mining qualitative and/or quantitative results. We also have expertise synthesizing syndicated data to identify relevant insights to impact our clients’ business.

  • INTEGRATED PLANS

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    Having your brand meet customers where they live comes from years of experience understanding the audience of each medium. From digital and print media in every segment to video, mobile, collateral, events, presentations, database marketing and tradeshows, we reach audiences where they prefer to interact and are open to your messaging inputs.

  • PATH TO PURCHASE

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    How operators think, act and make purchase decisions is complicated — and varies by segment. Where they gather info, what matters most to them, and how they are influenced has a big effect on what type of messaging resonates and how they form product or brand perceptions. We exclusively live in the foodservice channel, allowing us to deftly navigate those paths.

  • STAKEHOLDER ALIGNMENT

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    Multiple stakeholders affect how your brand rises or falls in the marketplace. As such, our integrated communications result in myriad touchpoints consistently delivering your brand message. Corporate, Sales, Brokers, Distributors and, of course, Operators create meaningful dialogue that increases brand value and strengthens your market position against the competitive set.

CREATIVE THAT DELIVERS DIFFERENTIATION.

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